TECHNIQUES OF PERSUATION MOTIVATING OF CONSUMER
1.Stacking
List of reasons why the product or service
is good.
Example: Teh
pucuk harum
This advertisement
showing this product made from the tea leaves are good for consumers.
2.Repetation
Makes product or service familiar to
consumer.
Example: OBH
tropica plus
This
advertisment shows this product can cure common ailments such as cought, colds,
and sneezing.
3.Slogan
Identifies product or service with an idea.
Example:
Nutrilon royal 3
This
advertisment have word “Life is an adventure” as the slogan of this product
4.Logo
Identifies product or service with a
simbol.
Example:
Nike
This
advertisement have unique logo as a sign for this product
5.Snob
Appeal
Associates product or service with a
personality or lifestyle.
Example: Air
asia
This
advertisement showing a good service of Air asia
6.Cause and
Effect
Used this product or service your problem
will dissapear.
Example:
Garglin & Adem sari
This
advertisement showing this product can cure some diseases in body by drinking
two theses product
7.Emotional
Appeal
Uses emotion to sale a product or service
(pity,fear,patnotism,happiness,etc).
Example:
Mc’donalds (everyone smiles)
This
advertisment show the people whos eat in mc’donalds can be happy
8.Price
Appeal
Consumer will be getting extra for less
money.
Example: Hit
electrik
This
advertisment can protec you from mosquito all night long with low price
9.Testimonial
Someone endorses the product.
Example:
Sharp big aquos 80
Ahmad dhani
the famous musicians support this product
10.Sex
Appeal
The product will enhance you sexual
atractiveness.
This
advertisement show the effect of axe perfume that can atrract women even his a
zombie
11.Band
Wagon
Uses peer presure to influence the customer
if everyone else is doing it so should you.
Example:
Ipad
If you not apply this product you will era remainder
and unknowingly everything.
12.confusion
Gains the costumer attetions by confusing
them and then keeps the attentions as the consumer tries figure out the
messages.
Example:
Harpic
You want new toilet apply to Harpic
13.Technique
Jargon
Uses technical words to impress the
customer.
Example: Castrol
Power 1
On the
advertisement This oil uses technology for your motorcycle
14.Transfer
Associates the product with words or ideas
that may or not related to the product the associate.
This society advertisement the sponsored by BKKBN
15.Plain
Folks
The Advertiser tries to identify its
product with common people.
Example: Sunlight
This
advertisement makes everyone especially common people want to use this product.
16.Glitering
Generalty
The viewer is given general feeling about
the product but not much else.
Example: Magnum Gold
Example: Magnum Gold
If you eat
this product than you feels like eating special ice cream plush.
17.Avante
Garde
The suggestion that using this product puts
the user ahead of time.
Example: Samsung
Galaxy Note
If you using
this product you’ll feel ahead of times, easy, and inovatife.
18.Facts and
Figure
Statistics and objective factual in
information or used to prove the superiorty of product.
Example: Suzuki
Ertiga
This
advertisement showing statistic and objective factual information about this
product.
19.Weasle
Are used to suggest a positive meaning
without really making any guarantee.
Example:
Ponds age miracle
This
advertisement has said that our face will appear 10 years younger.
20.Wit and
Humor
Customer are attracted to products that
divert the audience by giving viewers a reason to left or to be entertained by
clever use of visual of language.
Example: Lays
Example: Lays
this
advertisement has showed the women while in the car then she sees a man who is
eating lays. Then when the man has be gone. The women follows him until to
drive be speeding a car to take Lays.
Actually it is not conect with its product.
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